If you have strong communications skills, are creative and well organized, and are prepared to work hard and put in long hours then a career in advertising may well suit you. There are two parts to the advertising equation, one being to work in an advertising agency and the other to work as an advertising manager in the marketing department of a medium or large corporation. To enter both of these areas it is necessary to graduate in advertising, marketing or related subjects.
Working in an advertising agency will give you a breadth of experience with different clients. Roles in an advertising agency are roughly divided up to client management, media services and creative design. Account management is about being able to work with clients closely, understanding their products and the company image, and acting as a communications channel to the creative design department. Working in design is an opportunity to create advertising that fits the clients – products and markets, and sometimes to help create new company and product images. The media services department oversees the purchase of all media coverage.
Some people opt to work as an advertising manager for a corporation as liaison between the agency and the company, or in an in-house advertising department.
Salaries are good, with median earnings for advertising managers in 2000 of $53,360, according to the US Department of Labor. Competition for the best jobs is fierce, so qualifications are important.
Directory of Advertising Schools